How to Kill "Shiny Object Syndrome" & Actually Finish a Project!

You know that feeling when you get a new idea and your brain goes…

“Oooooh… shiny.”

Then three hours later you’ve bought a domain, started a Notion board, watched 14 YouTube videos, and your actual project is sat in the corner like a neglected houseplant.

Yeah. That.

This guide is for the people who start things like a champ… and finish them like it’s an optional extra.

How to Kill “Shiny Object Syndrome” and Actually Finish a Project is a straight-talking reset that helps you stop chasing novelty and start shipping results.

• No fluffy motivational posters.
• No “just be disciplined” nonsense.
• No guilt-tripping.

Just a practical system you can use immediately.

This will help you if…

• You’ve got a graveyard of half-finished projects
• You change direction every time someone says “this NEW strategy is working”
• You’re busy all day but somehow nothing ever gets DONE
• You keep restarting instead of finishing

What’s inside (the stuff that actually matters)

• Why your brain is addicted to novelty (dopamine, FOMO, the whole circus)
• How to capture ideas without derailing your life
  So you don’t lose the idea, but you also don’t abandon the project
• Ruthless prioritising
  Because “everything is important” is how nothing gets finished
• Quarterly focus and written goals
  So you’ve got an actual filter for deciding what’s worth doing
• The cooling-off rule
  A simple delay that kills most “brilliant” ideas before they kill your progress
• Batching and limiting active projects
  Because context switching is productivity cosplay

Pay What You Want (Even £0)

If you need it, take it.
If it helps, toss a few quid in the jar.
If it saves you months of chaos and 17 false starts… you know what to do.