Finally! The "Lost" Funnel Secrets That Made Eugene Schwartz $100+ Million...

(And Why 99% of Online Marketers Are Building Funnels That Hemorrhage Money)

Listen up...

You've probably spent thousands on funnel courses, templates, and "proven systems" that promised to transform your business overnight.

Yet here you are, staring at conversion rates that make you want to hide under your desk and pretend you never heard the word "funnel."

Sound familiar?

Here's the brutal truth nobody wants to tell you:

Most funnel advice today is recycled garbage from marketers who've never actually built a profitable funnel themselves. They're teaching tactics without strategy, tricks without psychology, and templates without understanding.

Meanwhile, there's a 60-year-old book sitting on dusty shelves that contains the actual blueprint for persuasion that built some of the most profitable marketing campaigns in history.

That book is "Breakthrough Advertising" by Eugene Schwartz.

Here's how valuable these principles are: Used copies of the original book regularly sell for $300-$1,000+ on the secondary market. That's right - people are paying four figures just to get their hands on a beat-up copy of this old book...

Why? Because smart marketers know that Schwartz's insights are pure gold. The problem is, the original book reads like a psychology textbook from 1966 (because it basically is).

And if you've tried to read it... well, let's just say it wasn't exactly written for the ClickFunnels generation!

The Problem: You're Building Funnels Like It's 1995

Here's what's happening in your funnel right now (and why it's bleeding money):

❌ Your headlines are boring AF - You're using the same tired "How to..." and "X Secrets to..." formulas that everyone else is using. Your prospects scroll past without a second glance.

❌ You're talking to the wrong level of awareness - You're pitching solutions to people who don't even know they have a problem yet (or vice versa). It's like speaking Mandarin to someone who only speaks Spanish.

❌ Your offers feel generic and forgettable - In a world where everyone's selling "the ultimate course" or "the complete system," your offer gets lost in the noise.

❌ You're ignoring market sophistication - You're using the same angles that worked 5 years ago, not realizing your market has evolved and your message now sounds like white noise.

❌ Your funnel has no psychological flow - You're asking for the sale before you've built desire, or building desire before you've identified the problem. It's like trying to seduce someone by leading with your tax returns.

The result?

Conversion rates that make you question your life choices, ad spend that disappears faster than free pizza at a startup, and a business that feels like you're pushing a boulder uphill... in quicksand... blindfolded.

The Solution: What Eugene Schwartz Would Tell You About Funnels

Imagine if you could sit down with the man who wrote some of the most profitable ads in history and ask him:

"Eugene, how would you build a funnel in 2025?"

Well, you can't. He died in 1995.

But I spent months reverse-engineering his principles and translating them into modern funnel strategy.

The result? "Breakthrough Advertising in a World of Infinite Distraction: What Eugene Schwartz Would Tell You About Funnels" - a 25,000-word deep dive that bridges the gap between timeless persuasion psychology and today's funnel-building reality.

This isn't another "funnel hack" or "secret template." This is the foundational psychology that makes any funnel work, regardless of platform, niche, or offer.

What You'll Discover Inside:

Part I: The Foundation

• The 5 States of Awareness - How to identify exactly where your prospects are in their buying journey (and why most funnels fail because they're talking to the wrong awareness level)
• Market Sophistication Decoded - The 4 stages every market goes through and how to position your offer so it cuts through the noise (even in oversaturated niches)
• The Desire Channeling Framework - How to take existing desires and redirect them toward your solution (instead of trying to create desire from scratch like an amateur)

Part II: The Funnel Blueprint

• Headlines That Hypnotize - The 7 headline formulas Schwartz used to generate millions in sales (adapted for landing pages, emails, and ads)
• The Tripwire Psychology - Why most tripwires fail and how to create irresistible front-end offers that actually ascend prospects
• Core Offer Construction - The 3-layer offer structure that makes your main product feel like the obvious next step
• Ascension Without Aggression - How to move customers up your value ladder without feeling like a sleazy used car salesman

Part III: Advanced Applications

• Email Sequences That Sell - How to apply Schwartz's principles to nurture sequences that build desire over time
• Ad Copy That Converts - Translating breakthrough advertising principles into Facebook, Google, and native ad copy
• The Long Game - Building a funnel ecosystem that compounds over time instead of burning out your audience

Here's What Makes This Different From Every Other Funnel Book

✅ Based on $100+ Million in Proven Results - These aren't untested theories. Schwartz's principles generated over$100 million in sales (in 1960s dollars - that's nearly $1 billion today).

✅ Translated for Modern Marketers - No more trying to decipher 60-year-old advertising jargon. Every principle is explained in plain English with modern examples.

✅ Actionable Templates & Frameworks - You get step-by-step processes, not just theory. Including headline templates, email sequences, and offer construction frameworks.

✅ Real Case Studies - See exactly how these principles work in practice with detailed breakdowns of successful modern funnels.

✅ Written by Someone Who Actually Builds Funnels - Not another guru who teaches but doesn't do. I've built profitable funnels in 12+ niches using these exact principles.

The Investment

Here's the thing about most business books: they give you 200 pages of fluff to communicate 20 pages of actual value.

This isn't that.

Every single page contains actionable insights you can implement immediately. No filler, no academic theory, no "inspirational" stories about someone's journey from broke to millionaire.

Just pure, concentrated funnel psychology that works.

Most consultants charge $5,000+ for this level of strategic insight.

High-end copywriters charge $10,000+ per project using these exact principles.

The original "Breakthrough Advertising" book sells for $370+ on Amazon (when you can find it).

But you're not paying consultant fees or copywriter rates...

You're getting the entire 25,000-word guide for just $47.

That's less than most people spend on lunch, for insights that could transform your entire business.

My 30-Day "Conversion Rate or Your Money Back" Guarantee

I'm so confident these principles will improve your funnel performance that I'm offering something most authors won't:

Try the strategies in this book for 30 full days.

If your conversion rates don't improve, if your email open rates don't increase, if your ads don't perform better...

I'll refund every penny. No questions asked.

You literally have nothing to lose and everything to gain.

But Wait... There's More (Just Kidding, There Isn't)

No bonuses. No "limited time" fake urgency. No "but wait, there's more" nonsense.

Just one incredibly valuable book that will change how you think about funnels forever.

Because here's what I've learned after building hundreds of funnels:

The marketers who succeed long-term aren't the ones with the most tactics or the fanciest tools.

They're the ones who understand psychology.

They're the ones who can look at any market, any audience, any offer and know exactly how to position it for maximum impact.

That's what this book teaches you.

Two Types of People Will Read This Sales Page

Type 1: Will bookmark this page, tell themselves they'll "think about it," get distracted by the next shiny object, and still be struggling with the same funnel problems six months from now.

Type 2: Will recognize that$47 for this level of insight is basically theft, grab the book immediately, and start implementing the principles before their coffee gets cold.

Which type are you?

Get Instant Access Now

"Breakthrough Advertising in a World of Infinite Distraction: What Eugene Schwartz Would Tell You About Funnels"

✅ 70+ pages of pure funnel psychology
✅ All the principles explained for the modern age.
✅ Real case studies and examples
✅ Actionable templates and frameworks
✅ 30-day money-back guarantee

Just $47

Available as PDF download - start reading in 2 minutes

P.S. - Still on the fence? Consider this: How much is one extra conversion worth to your business? If this book helps you convert just ONE additional customer, it's probably paid for itself 10x over. And if it doesn't work, you get your money back. The only risk is staying stuck where you are.

P.P.S. - Eugene Schwartz spent decades perfecting these principles. I spent 18 months translating them for modern marketers. You can spend 47 dollars and a few hours reading to transform your funnel game forever. Seems like a pretty good deal to me.

© 2025 Andie Brocklehurst. All rights reserved.